Todays S.E.O. environment requires much more than simple linkbuilding. Google looks at many different variables to gauge the relevancy of your website.
Navigation and Usage
Today’s websites must be user friendly, and allow Google bots to easily parse information, just like a real person would.
Offer Quality Content and Services
Gone are the days of keyword stuffing and link building, and in are the days of quality content built for humans. Have top quality, relevant information on your site will increase your sites ranking on its own.